Heek's Helpful Hints
Here at NMS Tuition, I've partnered with the wonderful people over at Heek, who specialise in building websites for private tutors, to bring you some top tips for making your website stand out. A great website is crucial to success as it is the face, and first impression, of your business, and a guide to who you are, and what you do. So if you're ready to take your site to the next level, read on to get Heek's tips on how to make your website wonderful!
When the whole world seems to be fully connected to the web, sometimes it’s hard to imagine that there are some people that don’t use this opportunity to be visible. As private tutors, it is important to cultivate our online presence, especially when most of our future students are found on the web. Make it easier for them to find you, get to know you better and to work with you - all thanks to having a website.
So what should you keep in mind when you are about to make your own private tutor website? Although every teacher is different with their own strategy, there are many common themes that private tutors must think about to be easily reachable by their current and future students or parents.
The first is to make sure that you include important content which gives your visitors an overview of what you do and how you can help. Typically, the most sought-out information your potential students want to find out about are: who you are, what subjects you teach, your expertise and experience, your prices and bookings. Your website is a great way to regroup all of the above information.
It is highly recommended to go into as much concise detail as possible and to present your content in a clear and precise manner. Being transparent gives you credibility and makes it easier for your potential students or parents to know what they should expect when working with you.
If you want to go further, you can include videos introducing yourself and your subjects. If you have a passion for writing, including a blog on your website is a great way to share your ideas, inspiration or tips in your subject area. You can also add in an FAQ - it’s especially useful if you do online tutoring so that your visitors can have their questions answered before reaching out to you.
Besides giving out details of what you do and how you can help, do not forget to add a way to contact you! The best way to do so is to have a contacts page with all of the ways that your visitors can reach you. You can either opt for a contact form that will be directed directly into your inbox or give out your email address. If you don’t mind getting called, you can give out your number too. Your contacts page is also a good way to showcase your social media profiles to further stay in contact with your students.
The second thing is to take care of how your website looks! Opt for a website design that is modern, crisp with high quality images to illustrate your point. Don’t go overboard with colours, fonts or images! When you have a good quality looking website, it gives you a professional edge and proves that you are serious. If you do not have budget to hire a web designer, try out website builders. Heek can be an interesting one to try out as they specialise in private tutor websites covering over 19 subjects. It’s good if you need full guidance, you just chat with a robot.